Guide: Sponsors — Fuel for Your Budget

3 min
Guide: Sponsors — Fuel for Your Budget

The Price of a Decal on the Sidepod

Sponsors are the primary source of income in Race Manager. Unlike prize payouts, which depend on your success on the track, sponsor money is the stable foundation upon which team development is built.

Types of Payouts

Every sponsorship contract includes:

  • Signing Bonus: A one-time payment at the time of signing. Ideal for urgent infrastructure investments.
  • Per-Race Payment: A fixed amount credited to your account after each Grand Prix.
  • Contract Duration: The number of races during which the sponsor will collaborate with you.
Market of available sponsors

Choose sponsors wisely, balancing between short-term and long-term contracts.

The Art of Negotiation

Before signing a contract, you can enter negotiations to improve the terms.

  1. Chance of Success: Depends on the Negotiation skill of your Commercial Director and the level of the sponsor. The more prestigious the brand, the harder it is to extract an extra cent.
  2. Negotiation Strategies:
    • Advance: An attempt to increase the signing bonus.
    • Bonus: Emphasis on increasing payouts for each race.
    • Duration: An attempt to change the contract term to suit your needs.

Reputation and Marketing

Not every sponsor wants to see their logo on an underdog's car.

  • Marketing Level: Prestigious sponsors require a certain level of development for your Marketing building.
  • Team Reputation: Every brand has its own reputation threshold. The more prestigious the brand, the higher the status required from your team.
  • Commercial Director's Influence: A skilled Commercial Director with high Sponsorship Acumen can leverage their connections to lower the reputation requirements, allowing you to sign big brands earlier!

Sponsorship Slots

The number of sponsors you can represent simultaneously is limited by your headquarters:

  • Title Sponsor: Only one such contract is allowed. These provide the highest payouts and define your team's financial stability.
  • Secondary Sponsors: The number of slots for these sponsors depends on your Marketing building level. Each level of the headquarters allows you to sign one additional secondary sponsor.

💡 Tip: Don't sign all your sponsors simultaneously for the same term. Try to space out the contract end dates so that you always have a steady flow of funds, even if one negotiation is delayed.

Fill your livery with brands and ensure your team's financial prosperity!

Ready for your first race?